| 3º
History It is said that everyone on Earth is separated by at most six degrees of separation. It is our belief that like-minded individuals are separated by only three. In 1999 three DJ’s and three promoters, joined by friendship and a common love for house music, came together with the intention of uniting Chicago's underground music scene. Beginning in October of 1999 they arranged for their closest friends to meet on Wednesday nights to converse, lounge, and dance to some of the world's most innovative house music. Membership cards were issued to ensure that only those who were introduced by friends would attend, keeping true to the ideal of 3°. As 1999 drew to a close, the intimate group of friends grew in numbers, but still managed to maintain the atmosphere of cohesive friendship and hospitality. With rapidly growing membership, a monthly letter was mailed to each member in order to preserve the intimacy of 3°. This letter has evolved into a weekly E-letter that is designed to nurture our existing connections and bridge new ones as our family grows. The new millennium brought new partners and new ideas. In May of 2000, a monthly 3° Foundation Party was created in San Francisco to meet demand on the west coast. In June of 2003, a Foundation Party was established in Washington, D.C., now meeting the demand on the east coast as well. After attending and then co-hosting events at the annual Winter Music Conference in Miami, the tradition of the Some Call It House… We Call It Home Tour was created. This Tour traveled to 10 cities in the United States and Canada in 2003, building connections with some of North America’s most prestigious and soulful house music families. Now in its fifth year of existence, what started in a tiny club in Chicago has grown to touch the lives of thousands of people around the globe. With over 4,000 members worldwide, 3° members experience unforeseen connections while tapping into a vast network of mutual friends. With each new member, the power of these connections grows. And we aren’t stopping anytime soon. 2004 will see massive new changes and developments, including originally produced music, expanded tours, and new additions to the 3° family. What started as a simple idea for a good party has grown to become a real force for positive change in the lives of people all across the globe. The more we grow the better all of our lives become. We invite you to become a member so that you too can participate in the benefits of a connected world. As we stand poised to dive into the rest of our lives, we are reminded that we are not alone. |